Redesigning the Immigration Experience

SERVICES

Brand strategy
Brand identity
Website design
Product design

DESCRIPTION

Pre-pandemic, I had an opportunity to design an artificial intelligence product that can complete an immigration form and search for attorneys in a given location. The chatbot was launched by a legal tech startup founded by an attorney. I collaborated with stakeholders to design the company’s brand identity and product.

Through a conversational interface, the chatbot can help someone complete an application for U.S. citizenship, a petition for a relative, and a green card renewal or replacement form. It can also help find an attorney across different practice areas in a given location.

Many people handling U.S. immigration applications are uncertain when to consult a lawyer. Some unnecessarily spend on legal advice, while others make costly mistakes when applying independently. Understanding when to seek legal counsel and how to accurately complete applications on one's own is crucial.

The founders had a vision to make legal services accessible and affordable. We wanted this product to be ideal for individuals seeking assistance with completing immigration forms at a fraction of the cost of obtaining legal help.

I worked with a team of attorneys, engineers, and marketers to establish a brand identity for their startup and design for their product. The identity was translated into a company website and product with a design system. Combining an open and geometric typographic selection with monochromatic blue hues creates a brand that feels trustworthy and supportive.

BRAND VALUES

Accessible

EMPOWERING

Supportive

CLARITY

VISUAL DIRECTION

MODERN

Minimal

INNOVATIVE

Efficient

DESIGN SYSTEM

LET'S CONNECT

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LET'S CONNECT ☏

If you're interested in collaborating on a project or opportunity, don't hesitate to reach out. I'm always open to new ideas and partnerships. Let's create something amazing together!