Brand Design for an Academic Author

About the Project

Dr. Amanda Solomon Amorao (she/her) is an author, activist, and professor of Filipino American culture at University of California in San Diego (UCSD). Known by her undergraduate students as Dr. ASA, she serves as the director of UCSD’s Dimensions of Culture program, and is dedicated to uplifting the Filipino/a/x community.

Dr. ASA wanted to inform the public about her speaking engagements, workshops, writing, and her new book Closer to Liberation: Pin[a/x]y Activism in Theory and Practice. Her objectives were to increase book sales and attendance at her scheduled events, and foster new connections.

Together, we developed a strategy and visual identity for her personal brand. I then created a website and launch strategy on social media that showcased her brand elements.