Brand Design for an Academic Author

Services

Brand strategy
Brand identity
Custom logo
Website design
Social media design

About the Project

Dr. Amanda Solomon Amorao (she/her) is an author, activist, and professor of Filipino American culture at University of California in San Diego (UCSD).

Known as Dr. ASA by her undergraduate students, she wanted to inform the public about her speaking engagements, workshops, writing, and her new book Closer to Liberation: Pin[a/x]y Activism in Theory and Practice.

Together, we developed a strategy and visual identity for her personal brand. I then created a website and launch strategy on social media that showcased her brand elements.

If you’re curious about the creative process and how I drew inspiration from her rich cultural history, I invite you to read the case study.